Gravity Forms MailChimp

Collecting email addresses by hand and moving them into a mailing list takes time and invites mistakes. Gravity Forms MailChimp handles that step for you. Once a form is connected to your Mailchimp account, each submission can add a new subscriber to the list you choose, so your audience grows without copying data between tools.

The plugin goes past the email address. You can map form fields to Mailchimp custom fields, group or tag contacts based on their answers, and use conditional logic to decide who gets subscribed. Double opt-in confirmation is supported too. Everything is managed from the Gravity Forms settings in your WordPress dashboard, so blogs, business sites and online stores can all use it.

Features

• Automatic subscriber syncing: New form submitters can be added to your Mailchimp lists as soon as they send the form, which removes the need to enter contacts manually.
• Custom field mapping: Sync any Gravity Forms field to a Mailchimp custom field, so you collect more than an email address and can tailor your messages to each subscriber.
• Audience segmentation: Tag, group and segment contacts based on their form responses and interactions, which helps you aim email campaigns at the right people.
• Double opt-in support: Send automated confirmation emails so subscribers verify their address before joining, which helps keep your mailing list clean and engaged.
• Conditional logic control: Use form-based conditions to subscribe someone only when specific criteria are met, giving you tighter control over who lands on your list.
• Settings inside Gravity Forms: Manage the Mailchimp connection and its options from the familiar Gravity Forms interface in your WordPress dashboard, with no separate tool to learn.
• Access to Mailchimp tools: Form submissions feed into Mailchimp, where you can use its email automation, customizable templates and analytics for your campaigns.

Best for

• WordPress sites already using Gravity Forms for lead capture
• Bloggers and businesses building a Mailchimp email list
• Online stores that segment subscribers by form answers