Gravity Forms Google Analytics Add-On

Forms often collect signups, payments, surveys and subscriptions, yet it can be hard to see which ones people actually complete. This add-on sends form activity to your Google Analytics account, so results for each form sit alongside the rest of your site data. You can compare forms and see how visitors move through them.

It also tracks pagination events, which helps with multi-page forms. You can spot the step where visitors leave and adjust length or content to match. You choose how to connect: Google Measurement Protocol, Google Analytics, or Google Tag Manager. Both Universal Analytics and Google Analytics 4 are supported, and setup needs no coding.

Features

• Form conversion tracking: Measure newsletter signups, payment completions, subscription activations and survey responses inside your Google Analytics account, so you can compare how different forms perform.
• Pagination event monitoring: Track how visitors move through multi-page forms and find the step where they drop off, then adjust form length or content to suit.
• Three connection types: Connect through Google Measurement Protocol, Google Analytics, or Google Tag Manager, whichever fits the analytics setup you already have.
• Universal Analytics and GA4: Works with both Universal Analytics and Google Analytics 4, so form tracking continues whichever version your site uses.
• Up-to-date form data: View current analytics on form submissions and events, which makes it easier to adjust marketing plans and form designs when the numbers change.
• Manual Configuration scripts: When you use Manual Configuration, the add-on can output the needed scripts automatically, which saves you from adding them by hand.
• Simple setup screen: A user-friendly interface guides the connection and configuration, so you can begin tracking form metrics without writing code.
• Data tied to business goals: Segment and analyze form data to line up form results with your own business objectives and make decisions based on real figures.

Best for

• Site owners running Gravity Forms who use Google Analytics
• Marketers tracking signups, payments and survey completions
• Agencies reporting on form results for client sites