Gravity Forms Emma

Collecting sign-ups on a website often means copying names and addresses from form entries into an email platform by hand. Gravity Forms Emma removes that step. You connect a form to your Emma account, and each submission is added to the list you choose, which saves time and cuts down on typing mistakes.

The add-on also gives you control over where each subscriber goes. You can map form fields to custom fields in Emma, and use conditional logic and form input to send people to specific mailing lists. Double opt-in confirmation messages can be turned on too, so your lists hold people who confirmed their interest. It fits sites that already build forms with Gravity Forms and send campaigns through Emma.

Features

• Connects forms to Emma: Link Gravity Forms to your Emma account so leads from your forms are added to your chosen email marketing lists without manual work.
• Automatic list updates: When a form is submitted, the subscriber is added to your Emma list right away, which saves time and reduces data entry errors.
• Custom field mapping: Map form fields to the matching custom fields in Emma, so you can collect more detailed subscriber information and use it in your campaigns.
• Conditional logic for segmenting: Use conditional logic and the data entered in a form to send new subscribers to specific mailing lists and keep your messages relevant.
• Double opt-in support: Turn on automatic double opt-in confirmation messages so that only people who confirm their sign-up are added to your marketing lists.
• Works with several license types: The add-on works with Basic, Pro, Elite, and Nonprofit Gravity Forms licenses, so organizations of different sizes can use it.
• Feed configuration settings: Each form gets its own feed where you set up the Emma connection and the custom field settings that decide how submitted data is passed along.

Best for

• Sites already using Gravity Forms with an Emma account
• Marketers who sort subscribers into different Emma lists
• Nonprofits and businesses collecting email sign-ups through forms