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Yoast SEO (Free Activated)

by Team Yoastv28.8Unlimited sites

Yoast SEO by Team Yoast is a WordPress plugin that helps you manage on-page and technical SEO from the editor.

Product facts

Version
28.8
Released
27 October 2026
Type
Plugin
Licence
GPL
Included in
Every plan

Overview

Search engine optimization involves many small tasks: choosing keyphrases, writing titles and descriptions, keeping content readable and getting the technical details right. The plugin brings these into one place. As you write, it gives real-time SEO and readability feedback, so you can adjust a draft before it goes live without needing deep SEO knowledge.

On the technical side, it adds Schema.org structured data, canonical URLs, XML sitemaps and optimized meta tags to your site. A setup wizard walks you through the essential settings, and import and export options help when you move SEO settings over from another plugin. It fits blogs, business sites and online stores alike.

Features

  • Real-time content analysis: Get SEO and readability guidance while you write, with recommendations that help you shape content for both readers and search engines.
  • Keyphrase checks: Detailed analysis covers keyphrase density, introduction placement and distribution, with AI-powered suggestions for improving content you have already published.
  • AI meta titles and descriptions: Built-in AI tools generate and optimize meta titles and descriptions, so you spend less time writing them by hand.
  • Schema.org structured data: Structured data integration helps search engines understand your content and makes richer search results possible.
  • Technical SEO automation: Canonical URLs, advanced XML sitemaps and optimized meta tags are handled for you, which supports indexing and reduces duplicate content issues.
  • Guided setup wizard: A step-by-step wizard covers the essential SEO configuration, so beginners can get started without advanced knowledge.
  • Import and export settings: Move SEO settings from other plugins using import and export options, so you keep your existing data when you switch.
  • Breadcrumb navigation control: Manage your site's breadcrumbs to make navigation clearer for visitors and the structure easier for search engines to read.

Best for

  • Beginners who want guided SEO setup in WordPress
  • Bloggers and writers who want feedback while drafting
  • WooCommerce store owners who need product SEO

Changelog

Version 28.8 — 27 October 2026

  • Improved Adds AI-powered image alt text generation for WooCommerce product images, including a dedicated Image alt text tab in the bulk editor for Yoast WooCommerce SEO.
  • Improved Adds Yoast abilities that let agents turn site-wide features on and off: llms.txt, Open Graph data, Schema Aggregator, Schema Framework, X card data, and XML sitemaps.
  • Improved Adds a Yoast ability that lets agents update Site representation settings.
  • Improved Adds the sf:contentType element from NLWeb's Schema Feeds specification to the schema map.
  • Fixed Fixes a bug where AI Optimize buttons were shown in the content analysis when AI features were turned off.
  • Fixed Fixes a bug where the AI features' free trial was treated as already started after the Yoast SEO settings were saved.
  • Fixed Fixes a bug where the bulk editor kept the SEO analysis active when the user had turned it off in their profile.
  • Fixed Fixes a bug where the time the schema aggregation endpoint was enabled was not recorded when the setting was saved from the Site features page.
  • Removed Sets the minimum supported WordPress version to 7.0.

Earlier versions

  • 28.7 (13 October 2026): 1 improved
  • 28.6 (29 September 2026): 2 new, 3 improved, 2 fixed
  • 28.5 (15 September 2026): 1 improved, 1 fixed, 1 other

FAQ

Is Yoast SEO (Free Activated) free?

The code of Yoast SEO (Free Activated) is licensed under the GPL, so anyone may use, change and share it. Buy GPL is a paid service: a plan gives you the download and its updates. The developer's own support, licence key and online services are not included.

Which version of Yoast SEO (Free Activated) is this?

Version 28.8, released 27 October 2026. New versions appear here when the developer publishes them.

How do I update Yoast SEO (Free Activated)?

Install Buy GPL Updater on your site and paste your key from My Account. It installs new versions of Yoast SEO (Free Activated) for you.

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