WooCommerce Drip

Store owners who use Drip for email often find that sign-ups and sales live in two separate places. WooCommerce Drip joins them. When a customer completes a purchase, the plugin records the sale event in Drip, updates conversion goals, tracks lifetime customer value, tags the subscriber as a customer and records the exact products bought.

That data lets you write campaigns aimed at specific groups, such as repeat buyers or people who purchased a certain product. The plugin also offers an optional Subscribe to Campaign checkbox with editable text on checkout and registration forms, so you can grow your list without changing how people shop. It is translation-ready and compatible with high-performance order storage (HPOS).

Features

• Sales event tracking: Each completed purchase is recorded as a sale event in Drip, and conversion goals are updated, so you can see how your email campaigns relate to orders.
• Lifetime value monitoring: The plugin tracks and updates the total value each customer brings over time, which gives you a basis for segmenting buyers and tailoring your messages.
• Purchased products recorded: The exact products a subscriber buys are sent to Drip, so you can target campaigns and offers to people who bought particular items.
• Customer tagging in Drip: Subscribers are tagged as customers once they buy, which separates them from general list members and lets you adjust the tone of your emails.
• Subscribe checkbox with editable text: Add an optional Subscribe to Campaign checkbox to checkout and account registration forms, and change its wording to fit your store.
• Developer-friendly and extensible: The plugin is built to be customized and to fit into existing workflows and marketing automation setups that a developer may already maintain.
• Translation-ready: Because the plugin is ready for translation, it suits multilingual stores that serve customers in different languages.
• HPOS compatibility: WooCommerce Drip works with high-performance order storage (HPOS), so it fits stores that have moved to WooCommerce's newer order storage system.

Best for

• WooCommerce stores that already use Drip for email
• Store owners who want campaigns based on purchase history
• Multilingual shops that collect subscribers at checkout