MonsterInsights - Exceptions Addon

Checking analytics by hand to find a problem takes time, and a sudden drop can go unnoticed for days. The Exceptions Addon watches key metrics for you. When traffic falls, conversion rates swing or engagement shifts in an unusual way, it flags the event and tells you about it.

Alerts can arrive by email, as dashboard notifications or as site notes. Every flagged event is also logged in a dedicated Exceptions report, so you can review what happened and when. The addon uses your existing Google Analytics data through MonsterInsights, which makes it a fit for stores, blogs and business sites, and for agencies that look after several domains.

Features

• Automated anomaly detection: The addon monitors traffic, conversions and engagement and catches sudden changes, so you do not have to scan through reports looking for problems.
• Email alerts: When something unusual happens, you can receive a notification by email and learn about the change without opening your analytics.
• Dashboard notifications: Alerts can also appear inside your WordPress dashboard, so unusual activity is visible when you log in to manage your site.
• Site notes: Flagged changes can be recorded as site notes, which keeps a written marker of unusual events alongside your analytics.
• Dedicated Exceptions report: All flagged events are logged in one Exceptions report, where you can review them, look for trends and troubleshoot issues.
• Customizable monitoring thresholds: Adjust thresholds to match the fluctuations you care about most, so alerts reflect the changes that matter to your site.
• Uses your Google Analytics data: The addon works with MonsterInsights and draws on your existing Google Analytics data to detect anomalies.
• Support for multiple websites: It can be used across several websites, which helps agencies and businesses that manage more than one domain.

Best for

• Store owners watching traffic and conversion changes
• Marketers who want alerts without checking reports daily
• Agencies managing analytics for several client domains