AutomatorWP - WP Fusion

Many sites collect useful user activity but leave it stuck in WordPress. Someone has to copy details into the CRM by hand, apply tags one at a time and fix mistakes later. AutomatorWP – WP Fusion removes much of that routine work. Actions on your site can trigger tags, segment changes and campaign triggers in the connected platform, so your contact records match what people actually do.

The plugin works in the background once your rules are set. You build custom rules and triggers without writing code, and the interface is meant for marketers and site admins alike. It fits eCommerce stores, membership sites and other customer-centered sites that need an organized contact database. Because it supports numerous popular CRMs and automation tools, it can fit alongside the tools you already use.

Features

• CRM and marketing platform connection: Connects WordPress to CRMs and marketing tools so customer data flows consistently between your site and the platform you already use.
• Automatic user tagging: Tags users based on their actions and behaviors on your site, which gives you a cleaner base for segmentation and personalized campaigns.
• Behavior-based segmentation: Segments your audience by tracking user activity, so you can match messages to what each group of people has done on your site.
• Real-time data sync: Keeps customer profiles and interaction histories current through live synchronization between WordPress and your marketing platform.
• Custom workflow rules: Lets you create your own rules and triggers without coding, so you can automate multi-step marketing workflows around your own needs.
• Support for many platforms: Works with numerous popular CRMs and automation tools, giving you room to fit the plugin into your existing setup.
• Less manual data entry: Cuts down repetitive updates and data transfers, which also reduces the errors that creep in when records are copied by hand.
• Unified view of behavior: Gives you one view of customer behavior and helps keep data accurate between WordPress and your marketing platform.

Best for

• eCommerce stores that tag customers by activity
• Membership sites syncing member data with a CRM
• Marketers and admins automating contact segmentation