MonsterInsights - EU Compliance

Google Analytics tracking can collect personal data, and European privacy rules expect sites to handle that data carefully and ask visitors for consent. This plugin addresses that need. It anonymizes user data automatically so personally identifiable information is not tracked, and it shows consent prompts that inform visitors and record their preferences before any tracking begins.

It is an add-on that works with MonsterInsights, so it fits sites that already use that analytics setup. You can adjust the cookie notice, switch tracking on or off based on each visitor's choice, and produce compliance reports. It suits a small blog as much as a large online store that serves visitors in Europe.

Features

• Automatic IP anonymization: User IP addresses are anonymized before they are sent to Google Analytics, which protects visitor privacy and supports GDPR requirements.
• Customizable consent prompts: Ask visitors for explicit permission before tracking begins, using prompts you can adjust to fit your site and its EU privacy obligations.
• Granular tracking controls: Tracking can be enabled or disabled according to each visitor's consent, so users keep control over their own data.
• Cookie notice customization: Flexible cookie banner options let you explain data usage clearly and collect consent in a way that is friendly to visitors.
• Compliance reporting: Generate detailed reports that show how your site adheres to EU privacy laws, useful when audits or legal questions come up.
• Works with MonsterInsights: The add-on works natively with MonsterInsights and with popular WordPress themes and plugins, so setup stays simple and needs little technical work.
• PII kept out of tracking: Personally identifiable information is prevented from being tracked, so your analytics keep running while visitor data stays protected.

Best for

• Site owners with European visitors using Google Analytics
• Ecommerce stores that must collect tracking consent
• Bloggers and agencies already using MonsterInsights