Role Based Pricing for WooCommerce

Stores that sell to more than one type of buyer often need more than one price list. Wholesale buyers, repeat customers and registered members may each expect different rates. Role Based Pricing for WooCommerce handles this with rules tied to user roles or specific customers, so each group sees the price meant for them.

Each rule can set a fixed price or apply a markup or discount, as a fixed amount or a percentage. Rules cover selected products or entire categories, so bulk changes need no repeated manual edits. You can also tie order quantity limits to a rule, hide prices and add-to-cart buttons from guests or chosen roles, and schedule rules with start and end dates.

Features

• Pricing by role or customer: Set prices for individual customers or whole user roles, which makes tiered pricing and special rates for chosen groups possible within a single store.
• Fixed prices, markups and discounts: Enter a fixed product price, or apply a markup or discount as a fixed amount or a percentage, depending on how you want each group's price to vary.
• Rules for categories and products: Rule-based management lets you change prices for selected products or entire categories at once, without editing each item by hand.
• CSV import and export: Import and export role-based pricing rules through CSV files, which helps with bulk updates and keeping a backup of your rules.
• Variation support: Pricing works with product variations, so each variation can carry its own price structure for different user roles or customers.
• Order quantity limits: Attach minimum and maximum order quantities to each pricing rule to regulate purchase limits, encourage bulk orders or prevent over-purchasing.
• Hide prices and cart buttons: Hide prices, add-to-cart buttons or both from guests and specific roles, and replace them with custom text and links.
• Scheduled rules and sale handling: Give rules start and end dates for timed promotions. Apply discounts to regular or sale prices, and exclude on-sale products if you prefer.

Best for

• WooCommerce stores selling to wholesale and retail buyers
• Shops offering discounts to registered or loyal customers
• Stores that hide prices from logged-out visitors