Plugin
PluginUpdated
AutomateWoo - Birthdays Add-on
AutomateWoo - Birthdays Add-on by WooCommerce is a plugin that extends AutomateWoo for WooCommerce stores.
Product facts
- Version
- 1.7.5
- Released
- 14 October 2026
- Type
- Plugin
- Licence
- GPL
- Included in
- Every plan, or $4.19 / year on its own
Overview
Remembering customer birthdays and writing to each person at the right time is tedious work when done manually. This add-on handles it inside your WooCommerce store. It gathers birth dates, then sends a greeting on, before, or after the day, with a coupon or special offer attached if you want one.
It works within the AutomateWoo marketing automation framework, so birthday messages fit alongside your other automated campaigns. You can adjust the email to match your brand's tone and style, add images or GIFs, and address each customer by name. Privacy support for GDPR guidelines is included for stores that collect personal data.
Features
- Automated birthday emails: Schedule personalized birthday greetings to go out on, before, or after the customer's birthday, with no manual sending required once the workflow is set up.
- Coupon offers in emails: Include exclusive WooCommerce discounts or special deals in the birthday message, giving customers a reason to treat themselves on their special day.
- Customizable email templates: Write on-brand birthday messages that include images, GIFs, and the customer's name, so each email feels personal and matches your store's style.
- Birthday field at checkout: Add a birthday field to your checkout so customers can enter their birth date, along with a note that they will receive a birthday treat.
- GDPR compliance support: Built-in features support GDPR guidelines, helping you handle customer data with care when you collect and use birthdays for marketing.
- Works with HPOS and blocks: The add-on runs alongside WooCommerce high performance order storage (HPOS) and the block editor for cart and checkout pages.
- Built on AutomateWoo: Birthday campaigns run through AutomateWoo's marketing automation framework, which removes the need to track customer birthdays manually.
Best for
- WooCommerce stores already using AutomateWoo
- Store owners who want automated birthday coupons
- Shops that collect customer birth dates at checkout
Changelog
Version 1.7.5 — 12 October 2026
- Improved Update development dependencies.
- Improved Bump the minimum required WooCommerce version to 11.1 and the compatibility version to 11.2.
- Improved Require PHP 7.4 or newer.
Earlier versions
- 1.7.4 (22 September 2026): 1 fixed
- 1.7.3 (15 September 2026): 1 new, 2 fixed
- 1.7.2 (8 September 2026): 1 new, 2 improved
FAQ
Is AutomateWoo - Birthdays Add-on free?
The code of AutomateWoo - Birthdays Add-on is licensed under the GPL, so anyone may use, change and share it. Buy GPL is a paid service: a plan or a purchase of AutomateWoo - Birthdays Add-on gives you the download and its updates. The developer's own support, licence key and online services are not included.
Which version of AutomateWoo - Birthdays Add-on is this?
Version 1.7.5, released 14 October 2026. New versions appear here when the developer publishes them.
How do I update AutomateWoo - Birthdays Add-on?
Install Buy GPL Updater on your site and paste your key from My Account. It installs new versions of AutomateWoo - Birthdays Add-on for you.






