WP Fusion - Event Tracking Addon

Knowing what a visitor did on your site is hard when that data stays inside WordPress. This addon captures events like purchases, form submissions and course completions and relays them to the CRMs that WP Fusion supports. Each contact gets a timeline of actions, so you can see what they have done across your site and judge their interest.

It works with plugins such as WooCommerce, Easy Digital Downloads, LearnDash and Gravity Forms, along with other form builders and learning management systems. Once events reach the CRM, you can trigger automations or emails from them and filter or segment users by what they did. That gives marketing and support teams more precise groups to work with.

Features

• Event capture: Records user actions such as purchases, course completions and form submissions, so each contact builds up a history of what they have done on your WordPress site.
• Support for popular plugins: Works with WooCommerce, Easy Digital Downloads, LearnDash, Gravity Forms and other form builders and learning management systems, so events can be tracked across different parts of your site.
• CRM sync: Relays event data to supported CRMs, so your marketing and sales teams can see user activity inside the tools they already use.
• Automation triggers: Launch personalized emails or automation workflows in your CRM when a specific tracked event happens, such as a completed purchase or course.
• Segmentation by event data: Filter and segment users in your CRM based on the events they triggered, which makes campaign targeting more precise.
• User activity timelines: View each customer's interaction history in the CRM, giving sales or support staff clear context before a follow-up.
• Custom event tracking: Configure the addon to track unique or plugin-specific events, so the data reflects how people actually engage with your site.

Best for

• WooCommerce or Easy Digital Downloads stores using a CRM
• Course sites running LearnDash or another LMS
• Marketers who segment contacts by on-site behavior