WS Form PRO - Klaviyo

Many sites collect leads through forms and then copy the data into an email platform by hand. This add-on removes that step. When a visitor submits a WS Form PRO form, the entry goes straight to Klaviyo in real time, with no custom code and no manual export. Your lists and segments stay current as new people sign up or share their preferences.

Once the data is in Klaviyo, you can map form fields to profile properties and custom properties. That lets you group contacts by what they told you and send messages that match their interests. Submissions can also trigger Klaviyo workflows, such as follow-ups and nurturing sequences. It suits lead capture forms, promotional signups and preference surveys, and the setup screen sits inside WS Form PRO.

Features

• Real-time data sync: Form submissions from WS Form PRO are sent to your Klaviyo lists and segments as they come in, so your email database stays up to date without extra work.
• Form field mapping: Map form fields to Klaviyo profile properties, so the answers people give become data you can use to build audience segments.
• Custom property matching: Match your own form fields with Klaviyo custom properties through a simple configuration, which supports more personalized email campaigns.
• Automated workflow triggers: Use a form submission to start a Klaviyo automated workflow, such as a timely follow-up or a nurturing sequence for new contacts.
• Direct lead capture: Leads collected through WS Form PRO forms flow into Klaviyo automatically, which removes manual data entry from your lead process.
• Multiple form support: Connect several WS Form PRO forms across your site to Klaviyo, then segment audiences based on which form people used and how they interacted.
• Simple setup inside WS Form: The connection is configured from the WS Form PRO interface, so people without technical skills can link their forms to Klaviyo.

Best for

• Sites already using WS Form PRO and Klaviyo
• Marketers building segmented email lists from web forms
• Teams that want to skip manual lead exports