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Shoptimizer

v2.10.0Unlimited sites

Shoptimizer is a WordPress theme built specifically for WooCommerce stores.

Product facts

Version
2.10.0
Released
5 November 2026
Type
Theme
Licence
GPL
Included in
Every plan, or $4.19 on its own

Overview

Many general-purpose themes treat an online shop as an add-on. Shoptimizer is designed around WooCommerce from the start. It places details shoppers look for, like shipping costs, right below the buy button, and it keeps the product title, price, thumbnail and add-to-cart button visible as visitors scroll through a long description.

The checkout and cart get the same attention. Headers and footers are removed during checkout so buyers stay on the task, and trust badges can be added at several stages. Critical CSS is generated automatically for above-the-fold content, and the theme works with a wide range of WooCommerce extensions, so you can build the store setup you need.

Features

  • Distraction-free checkout: Headers and footers are removed on the checkout page, so customers see only what they need to finish their order without wandering off to other pages.
  • Sticky product details: The product title, price, thumbnail and add-to-cart button stay in view while visitors scroll, which helps when a product has a long description.
  • Automatic critical CSS: Critical CSS is generated automatically so the above-the-fold part of a page can render first, before the rest of the styling loads.
  • Call me back option: Customers can request a callback from the store. This suits high-value or complex products where a personal conversation helps before a purchase.
  • Trust badge placement: Trust signals can be added through the cart and checkout stages, giving hesitant buyers visible reassurance at the points where they decide whether to continue.
  • Shipping info near the buy button: Key details such as shipping costs appear directly below the buy button, so common questions are answered before the shopper has to go looking.
  • Built for WooCommerce extensions: The theme is made for WooCommerce and works with a large number of WooCommerce extensions, letting you add functions and adjust how the store behaves.
  • Search-friendly structure: Shoptimizer includes SEO-minded structure so product and category pages are organized in a way search engines can read more easily.

Best for

  • WooCommerce store owners building a new online shop
  • Boutiques and larger catalog stores on WordPress
  • Agencies and freelancers setting up client stores

Changelog

Version 2.10.0 — 4 November 2026

  • Improved Raised minimum PHP requirement to 8.2.
  • Improved PayPal button now has better default margin-bottom.
  • Improved Fresh demo import now automatically sets the Elementor container width to 1190px.
  • Fixed Mobile product image carousel now displays and scrolls correctly when YITH WooCommerce Badge Management is active.
  • Fixed Improved restoration of loaded products and scroll position when using browser Back/Forward navigation with Load More, including Safari.
  • Fixed Product page AJAX add-to-cart now uses WooCommerce’s cart hash consistently, preventing cart hash mismatches.
  • Fixed Responsive video containers now apply only to video embeds, preventing excess spacing and clipped content in non-video embeds.
  • Fixed Prevented the "View cart" link from overflowing WooCommerce success notices when product titles wrap.
  • Fixed Corrected auto-sizing for lazy-loaded WooCommerce images.
  • Fixed Demo media content import no longer fails on import.
  • Improved Compatibility: Added a ticket icon for the FooEvents Tickets link in My Account navigation.

Earlier versions

  • 2.9.9 (17 September 2026): 1 improved
  • 2.9.8 (3 September 2026): 1 new, 1 improved, 3 fixed
  • 2.9.7 (25 August 2026): 1 new, 2 improved, 6 fixed

FAQ

Is Shoptimizer free?

The code of Shoptimizer is licensed under the GPL, so anyone may use, change and share it. Buy GPL is a paid service: a plan or a purchase of Shoptimizer gives you the download and its updates. The developer's own support, licence key and online services are not included.

Which version of Shoptimizer is this?

Version 2.10.0, released 5 November 2026. New versions appear here when the developer publishes them.

How do I update Shoptimizer?

Install Buy GPL Updater on your site and paste your key from My Account. It installs new versions of Shoptimizer for you.