If-So WordPress Plugin

A standard site shows every visitor the same thing. If-So WordPress Plugin lets you swap or hide content depending on who is looking. You can greet people by location, show a different message to returning customers, or change a section by device type or time of day. Variations are created in the plugin and placed on a page with simple shortcodes, so you do not need technical skills.

The plugin works with page builders including Elementor and Gutenberg, and with page caching plugins. Beyond content swaps, it handles conditional redirects, pop-ups, custom CSS changes and audience segments. Built-in analytics show views and conversion rates for each variation. That makes it a fit for marketers, online stores and membership sites that want to match the message to the audience.

Features

• Content by visitor profile: Show or replace content according to visitor location, device, time zone, logged-in status and other attributes, so each person sees something relevant to them.
• Advanced conditional rules: Build conditions from geolocation by country, state or city, device type, browser language, pages visited, user role and UTM parameters to segment visitors precisely.
• Works with page builders: Compatible with Elementor, Gutenberg and other popular page builders, so you can add personalized content without disrupting your existing design workflow.
• No coding required: Create content variations in the plugin and place them on your pages with simple shortcodes. Marketers and site owners can manage it without technical knowledge.
• Built-in analytics: Track views and conversion rates for each content variation, so you can see which messages perform and adjust your approach accordingly.
• A/B testing: Split test up to four different content variations to find the message that works best for your audience.
• Redirects and pop-ups: Send visitors to another page or show a pop-up when specific triggers are met, which helps capture leads or guide people through a sales funnel.
• Content scheduling: Set start and end dates, or show content on certain days of the week and times. This suits time-sensitive campaigns and offers.

Best for

• Marketers running targeted campaigns on WordPress
• Online stores and membership sites with varied audiences
• Site owners who want personalization without coding