WooCommerce Conversion Tracking Pro

Running paid ads on a WooCommerce store means the ad platforms need to know what shoppers do after they click. This plugin fills that gap. It tracks trigger-based events, including product views, cart additions, searches, purchases and registrations, and sends them to platforms such as Google Ads, Facebook, Twitter and Microsoft Advertising.

Setup is built for store owners who do not write code. You choose the events and platforms in the plugin settings, and you can send custom values and parameters along with each conversion. Stores with more specific needs can add custom JavaScript tracking for other ad platforms, and access to the settings can be limited by user role.

Features

• Multi-platform conversion tracking: Connect your WooCommerce store to Google Ads, Facebook, Twitter, Microsoft Advertising and other platforms, so each one receives detailed event data for ad targeting.
• Multiple Facebook pixels: Manage more than one Facebook pixel from the same store, which helps when different campaigns or ad accounts need their own tracking.
• Facebook product catalog import: Bring your product catalog into Facebook in one click to support catalog-based campaigns and dynamic retargeting.
• Trigger-based event tracking: Track product views, cart additions, searches, purchases and registrations, giving you a clearer view of how customers move through your store.
• Custom parameter submission: Send tailored conversion values and parameters to connected platforms for more detailed data, without writing custom code.
• Custom JavaScript tracking: Add your own tracking scripts to work with an advertising platform that is not built in, giving you room to adapt the setup.
• Role-based access control: Limit who can open the plugin settings by user role, so sensitive marketing data stays with authorized people.
• No-coding setup: A guided, step-by-step setup is designed for all technical levels, so you can start monitoring conversions without a developer.

Best for

• WooCommerce stores running Google Ads or Facebook campaigns
• Store owners who want tracking without writing code
• Agencies managing several pixels or ad platforms for clients