ShopMagic Webhooks

Many WooCommerce stores rely on other tools: a CRM for contacts, a mailing service for campaigns, an analytics platform for reporting. Moving data between them by hand takes time and invites mistakes. ShopMagic Webhooks removes that step by sending the data for you whenever an automation runs, using HTTP POST requests to the endpoint you choose.

The add-on works inside ShopMagic's automation engine. You pick the trigger, then set up the webhook with the payload and headers your external service expects. Orders, customer contact details and form submissions can all be forwarded this way. Because the setup happens in an interface rather than in code, store owners and developers can both work with it. Logging lets you check calls and responses when something needs fixing.

Features

• REST API connections: Connect a WooCommerce store to external applications such as CRMs, mailing services and analytics platforms, so data transfers like orders and customer emails run automatically.
• HTTP POST delivery: Webhooks are sent as HTTP POST requests when a ShopMagic automation fires, so your external systems receive order and customer information as events happen.
• Customizable payloads: Shape the webhook data structure to include the fields and formatting your external service requires, giving you control over what is sent and how it looks.
• Configurable HTTP headers: Add or change headers, such as authentication tokens and content types, to match what a third-party API needs when it receives your requests.
• Automation-based triggers: Use ShopMagic automation rules to decide when a webhook fires, aiming it at orders, customer activity or form submissions.
• Multiple webhook endpoints: Send data to several external services at the same time, so one event can reach a CRM, a mailing tool and an analytics platform together.
• Logging and debugging: Review webhook calls and responses inside ShopMagic to find problems and confirm that data is reaching the services you connected.
• Interface-driven setup: Configure integrations through an intuitive interface instead of writing complicated code, which suits both developers and store owners.

Best for

• WooCommerce stores that send orders to a CRM
• Store owners forwarding customer emails to mailing services
• Developers connecting WooCommerce to external APIs