Give Google Analytics Donation Tracking

Fundraising teams often know how much came in but not how donors got there. This add-on connects GiveWP to Google Analytics and uses its Enhanced Ecommerce tracking to record donation transactions and donor interactions. You can see where visitors come from, how they move through a donation form, and which campaigns bring in the most donations, without selling any products.

It works alongside the Google Analytics setup you already have, so your existing implementation stays as it is. Donations are sorted into one-time, recurring, subscription and renewal types, which makes reports easier to read. It supports Google Analytics 4, including forms built with the Visual Donation Forms Builder, and it has a test mode so you can check tracking without touching live donation data.

Features

• Donation transaction tracking: Records detailed donation transactions and donor interactions in Google Analytics, giving you data to judge how each campaign is performing.
• Enhanced Ecommerce integration: Uses the Enhanced Ecommerce features built into Google Analytics to report on donation behavior, even though no products are being sold.
• Donation categorization: Breaks donations down into one-time, recurring, subscription and renewal types, which helps with reporting and planning your fundraising strategy.
• Donor conversion rates: Shows how visitors move through your donation funnel, so you can spot where people drop off and where conversion could improve.
• Donation form performance: Compares your donation forms to show which ones attract the most donations and have the highest conversion rates.
• Refund tracking: Keeps an eye on refunded donations, which supports clearer financial reporting and helps with managing donor relationships.
• Google Analytics 4 support: Works with Google Analytics 4, including tracking on forms created with the Visual Donation Forms Builder.
• Test donation tracking: Lets you test and verify that tracking works without affecting your live donation data.

Best for

• Nonprofits running online donations with GiveWP
• Fundraising sites already using Google Analytics
• Teams comparing donation forms and campaigns