Formidable Highrise

Copying form entries into a CRM by hand takes time and invites mistakes. Formidable Highrise removes that step. It links the lead capture forms you build with Formidable Forms directly to Highrise, so each submission arrives as a contact record that is ready for your sales or marketing team to work with.

The data moves as soon as a visitor submits a form. You choose how Formidable Forms fields map to Highrise fields, and you can connect more than one form, which helps when you run separate campaigns or product lines. Once leads are in Highrise, you can track customer interactions and trigger follow-ups based on form submissions. It suits any site that already uses Formidable Forms and keeps its contacts in Highrise.

Features

• Highrise CRM connection: Form submissions from Formidable Forms sync to Highrise automatically, so new leads are captured and organized in your CRM without anyone entering them by hand.
• Real-time data transfer: Lead information is sent as soon as a form is submitted, which keeps your sales team working from current contact records without manual intervention.
• Custom field mapping: Match each Formidable Forms field to the Highrise field you want it to fill, so every CRM entry holds the information in the place you expect.
• Automated lead management: Form submissions can trigger workflows and follow-ups, which helps your team respond to new leads quickly and keep customer engagement moving.
• Guided setup: A user-friendly interface with step-by-step guidance walks you through connecting Formidable Forms with Highrise, so configuration stays straightforward.
• Support for multiple forms: Connect several lead capture forms at once. This works well for different campaigns or product lines that each need their own form feeding the same CRM.
• Fewer data entry errors: Direct integration with the CRM reduces the mistakes that come with retyping, giving you more reliable and consistent contact records in Highrise.
• Reporting-friendly data sync: Synced lead data in Highrise supports performance tracking there, so you can review how your forms and follow-ups are doing.

Best for

• Sites that use Formidable Forms and Highrise CRM
• Sales and marketing teams handling web leads
• Businesses running several lead forms for different campaigns