Easy Digital Downloads - MailPoet (formerly Wysija)

Stores that sell digital products often keep customer data in one place and their newsletter tool in another. This plugin links the two. Your EDD customer data is synchronized with MailPoet, so you can email people based on what they bought, how they behave and what they prefer. You can announce new products, share discounts or keep in touch with existing customers.

Everything is managed in WordPress. You build newsletters with a drag-and-drop editor, group customers into segments, add signup forms to your site and review open rates, click-throughs and sales performance. It fits EDD shop owners who want email marketing close to their store, and it also works alongside WooCommerce and other plugins.

Features

• EDD and MailPoet connection: Links your Easy Digital Downloads store to MailPoet and synchronizes customer data, so your emails can draw on real purchase information.
• Automated email campaigns: Sends personalized emails automatically based on purchase activity, subscription status or customer behavior, so follow-ups go out without manual work.
• Advanced segmentation: Groups customers by purchase history, product interests or other criteria, so each message and offer reaches the people it is relevant to.
• Drag-and-drop email builder: Lets you create newsletters and promotional emails visually, with no coding skills required.
• Analytics and reporting: Shows open rates, click-throughs and sales performance inside your WordPress dashboard, so you can review how campaigns are doing.
• Subscriber list management: Helps you grow and manage subscriber lists while keeping to GDPR and other regulations.
• Responsive email templates: Provides templates that are built to display properly on all devices, so your emails read well on phones and desktops.
• Signup forms and sending options: Adds customizable signup forms to your site, and sends mail through MailPoet's built-in sending service or your own SMTP provider.

Best for

• Easy Digital Downloads store owners who run email campaigns
• Sellers of digital products who want customer segmentation
• Site owners managing newsletters from the WordPress dashboard