Easy Digital Downloads - GetResponse

Store owners who sell digital products often keep customer data in one place and email lists in another. Easy Digital Downloads – GetResponse links the two. Customer information from your store is synced to GetResponse, so your lists reflect who has actually bought from you. You manage the connection from your WordPress dashboard rather than moving data by hand.

Once purchase data is in GetResponse, you can build campaigns around it. Automated workflows can respond to actions such as a new purchase or an abandoned cart, and segments can be based on purchase history, product type or customer behavior. The plugin also supports multiple GetResponse lists and gives you reporting on campaign performance and engagement, which suits stores that want email to follow the customer journey.

Features

• Automatic customer data syncing: Easy Digital Downloads customer information is synced to your GetResponse lists in real time, so the audience you target matches the customers in your store.
• Automated email campaigns: Set up rule-based workflows that start from customer actions, such as a new purchase or an abandoned cart, so follow-up emails go out without manual sending.
• Advanced customer segmentation: Create segments from purchase history, product type or customer behavior, which lets you send messages that fit what each group has bought or done.
• Store and email in one place: Manage your online store and your email marketing connection from within WordPress, which cuts down on switching between separate tools for routine tasks.
• Personalized campaigns from purchase data: Use real purchase data from your store to shape email campaigns around individual customer preferences and buying history, aimed at repeat purchases and retention.
• Reporting and analytics: Review metrics on campaign performance and customer engagement, and use them to adjust your email marketing as your store grows.
• Multiple email lists: Organize your audience into several GetResponse lists, which helps with campaign management and lets you direct messages to the right group.
• Simple connection setup: Connect your Easy Digital Downloads store to GetResponse through a user-friendly interface that needs minimal technical knowledge.

Best for

• Easy Digital Downloads stores selling digital products
• Store owners already using GetResponse for email marketing
• Sellers who want purchase-based segments and automated emails