Easy Digital Downloads - ConvertKit

Running a store and an email platform separately means moving customer data by hand, or sending the same message to everyone. Easy Digital Downloads – ConvertKit links the two. When a customer buys from your EDD store, the plugin passes their details and purchase data to ConvertKit, so your subscriber lists reflect real orders without extra manual work.

With that data in place, you can segment your audience by product purchased, purchase date and customer behavior, then trigger email sequences based on purchases. This suits stores selling digital products, courses or downloads that want to follow up with upsells, cross-sells and repeat purchase messages. Setup is designed to be approachable for store owners at any technical level, and ConvertKit's own analytics can be used to review how campaigns perform.

Features

• EDD to ConvertKit connection: Links your Easy Digital Downloads store with ConvertKit and automatically syncs customer data, so your email platform stays tied to what happens in your store.
• Purchase-based email sequences: Trigger personalized email sequences based on customer purchases, which cuts down the manual work of sending follow-up messages to each buyer.
• Audience segmentation: Segment your mailing lists by product purchased, purchase date and customer behavior, so each message reaches the people it is relevant to.
• Real-time data syncing: Keeps ConvertKit subscriber lists current with EDD purchase data, giving your marketing an accurate view of who bought what.
• Checkout subscription: Customers can be subscribed to your ConvertKit lists as part of the checkout process in your EDD store.
• Purchase data on subscribers: The plugin makes an API request that adds purchase data to a subscriber record, so each contact carries their order details.
• Upsell and repeat purchase workflows: Build tailored email workflows that encourage upsells, cross-sells and repeat purchases from existing customers.
• Simple configuration: An intuitive configuration process is designed for store owners of all technical levels, and ConvertKit analytics can be used to monitor campaign performance.

Best for

• EDD store owners using ConvertKit for email
• Sellers of digital products, courses and downloads
• Stores wanting purchase-based email segmentation