SNIP: Structured Data Plugin for WordPress

Search engines read structured data to understand what a page contains, whether that is an article, a product, an event, a review or a recipe. Writing that markup by hand takes time and invites mistakes. SNIP gives you a graphical interface for adding it, with support for multiple schema.org types, so the markup is built from settings you choose instead of code you write.

The plugin generates JSON-LD automatically and follows Google's guidelines. You can set up templates so the same schema is applied consistently across your site, and you can apply markup globally or only to selected posts, pages or custom post types. It works with popular WordPress themes and page builders, and it handles multilingual sites. Built-in testing tools let you preview the output and fix problems before you publish.

Features

• Graphical interface: Add structured data through a visual interface, so you can put markup in place quickly without any coding knowledge.
• Many schema.org types: Mark up articles, products, events, reviews, recipes and other content types with the schema that matches each page.
• Reusable schema templates: Set up customizable templates so schema markup stays consistent across your website, which saves time and helps keep it accurate.
• Automatic JSON-LD output: JSON-LD is generated for you and follows Google's guidelines, which helps reduce errors in the markup.
• Built-in validation tools: Preview your structured data and run tests inside the plugin, then fix any issues before the page goes live.
• Theme and builder compatibility: Works with popular WordPress themes and page builders, so it can fit into the setup your site already uses.
• Multilingual site support: Structured data is applied correctly on multilingual websites, whichever language the content is written in.
• Global or selective markup: Apply structured data across the whole site or choose specific posts, pages or custom post types for finer control.

Best for

• Site owners who want schema markup without writing code
• Developers managing structured data across many pages
• Multilingual WordPress sites that need consistent markup