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PluginUpdated

Advanced Ads - Ad Tracking

by Advanced Ads GmbHv4.0.0Unlimited sites

Advanced Ads - Ad Tracking by Advanced Ads GmbH is a WordPress plugin that records how many times your ads are viewed and clicked.

Product facts

Version
4.0.0
Released
22 October 2026
Type
Plugin
Licence
GPL
Included in
Every plan, or $4.19 / year on its own

Overview

Site owners who run ads often have a simple question: which ads actually get attention? This plugin answers it by tracking every impression and click on your WordPress site and calculating the click-through rate for each ad. You can quickly spot the ads that perform well and the ones that do not, then adjust your campaigns based on the numbers.

Beyond the basic counts, the plugin gives you control over how ads behave. You can set limits on views or clicks, spread impressions over time, cloak links, and add nofollow or sponsored attributes. Reports can be emailed or exported as CSV files, and tracking data can go to the database, Google Analytics, or both. It suits a single blog as well as a publisher with several sites.

Features

  • Impression and click tracking: Records how often each ad is viewed and clicked, giving you real-time metrics to base decisions on instead of guesses about which placements work.
  • Automatic CTR calculation: Computes the click-through rate for every ad unit on its own, so high and low performers are easy to tell apart at a glance.
  • Google Analytics integration: Sends tracking data to Google Analytics so ad results can be read alongside broader visitor behavior. You can also choose the database, or both.
  • Customizable reports: Generates detailed email reports and downloadable statistics, which helps keep clients or team members informed about how campaigns are progressing.
  • Link cloaking and short URLs: Masks long ad URLs with clean links that still allow accurate click tracking.
  • View and click limits: Sets caps on impressions or clicks for an ad, and spreads exposure evenly over time to help control budgets and avoid ad fatigue.
  • Role-based tracking exclusions: Leaves chosen user roles out of tracking, which filters internal or test traffic from your analytics so the figures stay accurate.
  • CSV import and export: Imports and exports tracking data as CSV files, useful for deeper analysis in other tools or for keeping a backup of your statistics.

Best for

  • Bloggers monitoring ad results on a single site
  • Publishers running ads across multiple websites
  • Agencies sending ad performance reports to clients

Changelog

Version 4.0.0 — 14 October 2026

  • New Feature: Rebuilt Analytics inside the Advanced Ads app: Overview, Explore, Traffic, Ads, Placements and Advertisers screens with date range picker, compare, drill-down and CSV export
  • New Feature: Advertiser reports: share one public stats page for many ads, with a date range and charts
  • New Feature: Tracking destination setting: send data to the database, Google Analytics, or both
  • New Feature: Demo data for trying Analytics without live traffic
  • New Feature: Import 3.x stats history on upgrade
  • New Feature: Frontend shortcodes for ad and placement impression and click totals
  • New Feature: Exclude individual ads from tracking, and choose each ad's link window, nofollow and sponsored values, with quick edit and bulk edit support
  • New Feature: Statistics box on the ad screen, ad list statistics and the Best-performing Ads dashboard widget are back
  • New Feature: Send a test email report; per-ad reports can go to multiple addresses and include clicks and a by-date table
  • New Feature: Count clicks inside ad iframes, middle-clicks, and ads on AMP pages (including other network sites)
  • New Feature: Count ads from Ad Server, Pro's REST API and background placements
  • New Feature: Let consent gate Google Analytics without stopping local counting
  • Improved New tracking tables with daily statompaction by ad and placement
  • Improved Much faster stats queries: SQL-sidense caching, fewer requests per screen
  • Improved Frontend tracker rewritten, deferreds REST endpoints
  • Improved Tracking endpoints hardened againstquests, with an atomic, proxy-aware rate limiter
  • Improved Google Analytics IDs use a token fid
  • Improved Keyboard and screen reader accessib screens
  • Improved Bots are never counted from cache, and click links are kept out of search results
  • Improved Daily email and report jobs now run through Action Scheduler
  • Improved Settings export, plugin screen link settings, ad edit page and Analytics screens
  • Improved Add the Update URI header and mark as tested up to WordPress 7.1
  • Improved Uninstall now removes all tracking data, advertisers and 3.x leftovers
  • Improved Update Arabic, Danish, French (Frania), German (Switzerland), German (formal), Greek,Hindi, Hungarian, Italian, Norwegian (Bokmål), Polish, Romanian, Russian, Slovenian, Spanish (Argentina), Spanish (Colombia), Spanish (Mexico), Spanish (Spain), Spanish (Venezuela), Turkish and Vietnamese translations
  • Fixed Vulnerability on the dashboard widget's loa
  • Fixed Remove usage of classes that prevented deactivating Tracking when Advanced Ads Free was unavailable (AA-6541)
  • Fixed Log frontend Tracking script errors for diagnosis without disrupting ad rendering (AA-6542)
  • Fixed Translation (.mo) files were corrupt and Wo to find them
  • Fixed Email report totals, period labels and number formatting; backslashes in email settings; report email headers and failure reasons
  • Fixed Public stats for trashed and private ads, plain-permalink sites, and a fatal error on a missing ad
  • Fixed Remove the locked Tracking card from the Mo installed
  • Fixed Cloaked link clicks are counted for the placement and the redirect filter is restored
  • Fixed Reset and prune tools report failures inste
  • Fixed Release archive excluded the Tools tab view

Earlier versions

  • 3.0.13 (8 June 2026): 1 improved
  • 3.0.12 (27 April 2026): 1 improved, 4 fixed
  • 3.0.11 (30 March 2026): 1 improved, 11 fixed

FAQ

Is Advanced Ads - Ad Tracking free?

The code of Advanced Ads - Ad Tracking is licensed under the GPL, so anyone may use, change and share it. Buy GPL is a paid service: a plan or a purchase of Advanced Ads - Ad Tracking gives you the download and its updates. The developer's own support, licence key and online services are not included.

Which version of Advanced Ads - Ad Tracking is this?

Version 4.0.0, released 22 October 2026. New versions appear here when the developer publishes them.

How do I update Advanced Ads - Ad Tracking?

Install Buy GPL Updater on your site and paste your key from My Account. It installs new versions of Advanced Ads - Ad Tracking for you.

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