GA Google Analytics Pro

Adding Google Analytics to a WordPress site usually means pasting code into theme files or juggling separate snippets. This plugin handles that from the dashboard. You enter your Tracking ID, choose a tracking method, and preview the resulting code before it goes live. It works with Universal Analytics, Global Site Tag, Google Analytics 4 and Legacy tracking, so it fits whichever setup you already use.

Beyond the basic connection, it gives you control over what gets tracked and who is tracked. You can switch tracking off for logged-in users, admin roles, specific post types or search results, add extra tracker objects and custom JavaScript, and show visitors an opt-out box to help with privacy rules such as GDPR. Inline documentation sits right in the plugin interface, so settings are explained where you use them.

Features

• Tracking ID setup: Connect your site to Google Analytics by entering your Tracking ID in the plugin settings. No coding is needed to get the tracking code running on your pages.
• Support for every tracking method: Works with Universal Analytics, Global Site Tag, Google Analytics 4 and Legacy tracking, so you can pick the method that matches your existing Google Analytics property.
• Visitor opt-out box: A configurable opt-out interface can appear automatically or through a shortcode. It lets visitors decline tracking, which helps your site respect consent requirements such as GDPR.
• Custom trackers and code: Add multiple tracking codes and custom JavaScript on specific posts, pages or the whole site. This suits setups that combine different analytics accounts.
• Live tracking code preview: See a preview of your Google Analytics tracking code inside the plugin before you publish it, so you can check that the details are correct.
• Advanced tracking controls: Turn tracking on or off for logged-in users, admin roles, specific post types, search results and more, keeping your collected data limited to the visits you care about.
• Privacy and security options: Enable IP anonymization and force SSL to protect visitor privacy and secure data transmission. Display advertising and enhanced link attribution can also be switched on.
• Built-in documentation: Step-by-step documentation and tutorials appear directly in the plugin interface, so you can learn each setting without leaving the WordPress dashboard.

Best for

• WordPress site owners adding Google Analytics without editing code
• Agencies running several tracking codes across client sites
• Sites that need a visitor opt-out for privacy rules