WPC Price by User Role for WooCommerce

Stores that serve more than one kind of buyer often need more than one price list. Wholesalers, retailers, subscribers and shop managers rarely pay the same amount. This plugin ties pricing rules to the user roles WooCommerce already has, so you can set up each group's prices without adding another role system or extra configuration.

Rules can apply across the whole store, and a per-product override is available as a Premium feature. You can enter a fixed price or a percentage, and the percentage can lower a price (a discount) or raise it (a markup). You can also hide prices and the add-to-cart option from guests, or ask visitors to log in before they see any price. The settings panel keeps these rules in one place for administrators and shop managers.

Features

• Role-based price rules: Create separate pricing rules for roles such as wholesalers, retail customers, shop managers and subscribers, so each customer group sees the price meant for it.
• Store-wide or per-product pricing: Apply prices and discounts to every product at once. Overriding the price on individual products is a Premium feature for stores that need finer control.
• Fixed and percentage adjustments: Enter an exact price or a percentage change for a role. Percentages can reduce a price or increase it, which suits both discounts and wholesale markups.
• Hide prices from guests: Keep product prices hidden from guests or from chosen user roles, which helps when pricing information should stay private.
• Disable add-to-cart for visitors: Turn off the purchase option for guests or specific roles, so only the users you choose can add products to their cart.
• Login required to see prices: Ask visitors to log in before product prices appear. This gives you control over who views your pricing.
• Regular and sale prices shown: Display both the original price and the reduced price, so buyers can see exactly what the role-based adjustment changes.
• Uses existing WooCommerce roles: Pricing rules work with the user roles already in WooCommerce, so no additional plugin is needed to define who gets which price.

Best for

• WooCommerce stores selling to wholesalers and retail customers
• Shops that keep prices private until a visitor logs in
• Store owners who want role-specific discounts or markups