WooCommerce Segment.io Integration

Store owners often use several analytics and marketing tools, and each one needs its own tracking setup. That means extra code, extra upkeep and data that differs from tool to tool. WooCommerce Segment.io Integration sends your store and site activity to Segment once, and Segment passes it along to the tools you choose.

The plugin works with your Segment API key. It records standard WooCommerce and WordPress events such as product views, cart changes, completed orders and customer registrations. You do not touch theme, JavaScript, PHP or CSS files. Because Segment handles the routing, you can send the same data to more than 40 analytics and marketing tools, including Google Analytics, Mixpanel, HubSpot and Klaviyo, and change providers later without losing data.

Features

• Automatic event tracking: Product views, cart additions and removals, placed orders and user registrations are captured without manual setup, giving you a steady stream of store and site activity data.
• Connects to Segment: Collected data goes directly to Segment, which acts as a single source for distributing it to other analytics and marketing platforms.
• Routing to over 40 tools: Through Segment, data can reach more than 40 analytics and marketing tools, such as Google Analytics, Mixpanel, HubSpot and Klaviyo.
• No coding required: Enter your Segment API key and tracking begins. There is no need to change theme files, PHP, HTML, JavaScript or CSS.
• Extendable by developers: Developers can extend tracking to additional plugins, such as WooCommerce Subscriptions, so data collection fits the way a particular store works.
• WooCommerce Blocks and HPOS support: The plugin supports WooCommerce Blocks and high-performance order storage (HPOS), so it fits stores that use these newer WooCommerce features.
• Freedom to switch providers: Since your data flows through Segment, you can move from one analytics provider to another without data loss or interruption.
• English language versions: The plugin is available in English (UK) and English (US), which suits online stores that operate in different regions.

Best for

• WooCommerce stores that use several analytics tools
• Store owners who want tracking without editing code
• Developers connecting store data to Segment